Ceer Motors is an electric vehicle brand in Saudi Arabia and the country’s first EV brand. It is planned to include sedans and SUVs for the GCC region. Ceer has also said it plans to distribute in Middle Eastern markets by 2025. The name “Ceer” translates to the Arabic word for “drive forward.”
Ceer was formed through a partnership between the Saudi Public Investment Fund (PIF) and the Taiwanese contract manufacturer Foxconn. The joint venture links to Saudi Vision 2030 and the goal of diversifying the economy away from oil. On the engineering side, Ceer will license component technology from BMW for the EV development process. Foxconn will develop the electrical architecture of the products.
Several big numbers explain the scale and direction of the Ceer project. Ceer Motors is projected to contribute directly with over $150 million of foreign investment to the Kingdom and offer up to 30,000 direct and indirect job opportunities. By 2034, it is expected to contribute $8 billion to Saudi Arabia’s GDP. Ceer is also seeking to localise 45 percent of materials and parts by 2034.
Factory Build-Out and Supply Chain Push
Ceer’s factory is under construction in King Abdullah Economic City (KAEC) near Jeddah. A contract awarded in March 2024 to Modern Building Leaders is valued at about SAR 5 billion (US$1.3 billion). The complex spans over 1 million square meters, with a roofed area of 530,000 square meters. It is planned to include body shop, paint shop, general assembly, logistics, waste management, and a test track.
At full capacity, the KAEC site aims to handle up to 240,000 vehicles annually. Another land deal tied to the build was valued at SR359.04 million (about $95.7 million). Separately, AGBI reports that Ceer participated in deal signings valued at SAR5.5 billion at the Public Investment Fund Public Sector Forum, and 80 percent of those transactions involve Saudi businesses. In February 2026, Ceer signed 16 agreements worth 3.7 billion Saudi riyals to support localization of EV manufacturing in Saudi Arabia.
Ceer’s timeline is getting clearer, even if the first model is still not fully revealed. AGBI says Ceer plans to begin production of its first electric vehicles by late 2026. EVLife adds that more information is expected closer to a planned production launch in the fourth quarter of 2026. That attention has already created confusion online, after images of a prototype were widely misidentified as an Aston Martin test mule before reports said it was an early Ceer development vehicle.
What is Ceer EV Saudi Arabia?
Who are Ceer Motors’ key partners?
When will Ceer start producing its first EVs?
Where is Ceer building its factory, and how big is it?
What are Ceer’s localization and economic impact targets?
