Moving Mobility Strategy Forward in Saudi Arabia
Saudi Mobility Consulting combines deep local market knowledge with international consulting expertise to support transport operators, investors, mobility companies, technology providers, fleet operators, infrastructure players, and public sector organizations in navigating growth opportunities across Saudi Arabia’s transforming mobility market.
As the Kingdom advances urban transport, rail, aviation, fleet transformation, smart mobility, sustainable mobility, and digital transport solutions, organizations need clear strategies to respond to changing demand, infrastructure priorities, customer expectations, regulatory direction, and new operating models. We help clients understand market dynamics, identify opportunities, and make informed decisions in a sector shaped by transformation and connectivity.
With a team of experienced consultants, strategists, and mobility sector specialists, we support organizations across mobility market assessment, market entry, feasibility studies, operating model design, customer experience, digital mobility, partnership strategy, and performance improvement. Whether supporting expansion, investment decisions, or transformation initiatives, we help clients build stronger mobility strategies and long-term competitive advantage in Saudi Arabia.
10+ Years
Experience
in Saudi Arabia
13
Saudi provinces
covered by our
projects
300+
Related projects completed
200+
Local Consultants & Specialists
98%
Client Repeat Rate
/ How we work
We combine local mobility market insight with international consulting expertise to help organizations navigate growth, transformation, and investment opportunities across Saudi Arabia’s transport ecosystem.
Local Market Understanding
Our team brings deep knowledge of Saudi Arabia’s mobility landscape, regulatory priorities, infrastructure development, and transport transformation agenda, helping clients navigate complexity and identify opportunities with confidence.
Global Expertise
Through the combined strengths of Pure Consulting and Eurogroup Consulting, we deliver international best practices, structured methodologies, and cross-sector experience tailored to the Saudi mobility market.
Collaborative & Execution-Focused
We work closely with leadership teams to transform mobility objectives into actionable initiatives, ensuring alignment from planning through implementation.
Deep Sector Expertise
Our experience spans public transport, rail, aviation, fleet services, smart mobility, digital platforms, customer experience, sustainable transport, and mobility operations, enabling sector-specific strategies that deliver measurable results.
Long-Term Strategic Partnership
We focus on building lasting relationships with our clients, supporting their growth, transformation, and mobility priorities as Saudi Arabia’s transport ecosystem continues to evolve.
Bringing Together Local and Global Expertise
Pure Consulting
Pure Consulting is a leading Saudi consulting firm established in 2014, built on a strong foundation of local and international expertise in strategy, marketing, and communications. Driven by a team of experienced Saudi professionals, Pure helps organizations navigate complex business challenges, identify growth opportunities, and create sustainable impact across the Kingdom.
With deep market understanding and strong stakeholder networks, Pure supports clients in developing market strategies, strengthening business performance, and executing initiatives that drive long-term success in Saudi Arabia.
Eurogroup Consulting
Eurogroup Consulting is a leading independent strategy and transformation consulting firm founded in 1982 and headquartered in Paris, France. Operating across Europe, the Middle East, and Asia, the firm helps organizations navigate change, accelerate growth, and deliver meaningful transformation under its guiding principle of ""Leading Positive Transformation.
Drawing on decades of international consulting experience across multiple industries and sectors, Eurogroup Consulting supports organizations in aligning strategic ambitions with structured execution, helping clients create sustainable value and achieve long-term business objectives.
/ Our Management Team
Our leadership team brings solid mobility experience and strong industry knowledge. They support clients in making clear strategic decisions and driving mobility growth in Saudi Arabia.
Khalid AlShakhshir
Mobility Strategy, Investment & Market Expansion Expert in Saudi Arabia
Khalid AlShakhshir is the Chairman and Chief Executive Officer of Pure Consulting and a senior advisor on business growth, strategic partnerships, and investment opportunities in Saudi Arabia. With more than 20 years of experience across strategy, business operations, marketing, communication, and corporate development, he supports organizations seeking to expand across the Kingdom’s high-growth sectors, including mobility, transport, infrastructure, and service-led markets.
Khalid brings strong experience working with government entities, investors, and leading corporations across Saudi Arabia. For organizations exploring the Saudi Arabia mobility market, he provides strategic guidance on market entry, investment opportunities, partnership development, stakeholder engagement, and growth execution aligned with the Kingdom’s transformation priorities.
Key Areas of Expertise
- Market Entry & Expansion Strategy
- Strategic Partnerships & Joint Ventures
- Investment Advisory & Opportunity Assessment
- Business Growth & Corporate Development
- Stakeholder Engagement & Relationship Building
Anas AlSafi
Mobility Transformation & Growth Strategy Expert in Saudi Arabia
Anas AlSafi is the Vice Chairman and Managing Partner of Pure Consulting and a senior advisor on business transformation, growth strategy, and market development in Saudi Arabia. With more than 18 years of experience leading business, marketing, and communication initiatives, he helps organizations clarify growth priorities, strengthen competitiveness, and move from strategic planning to measurable execution.
Anas brings deep knowledge of Saudi Arabia’s business environment, stakeholder ecosystem, and transformation agenda. For clients in mobility, transport, infrastructure, and service-led sectors, he supports the development of growth strategies, operating models, and execution plans adapted to Saudi Arabia’s evolving mobility landscape.
Key Areas of Expertise
- Business Transformation
- Growth Strategy & Market Development
- Operational Excellence
- Strategic Planning & Execution
- Organizational Performance Improvement
Majed Bashammakh
Mobility Go-to-Market, Brand Strategy & Growth Execution Expert in Saudi Arabia
Majed Bashammakh is an Associate Partner with more than 15 years of experience in brand management, business management, marketing strategy, consumer insight, data analysis, and sales. His work helps organizations strengthen market positioning, understand customer needs, and translate growth opportunities into practical commercial strategies.
Majed brings strong experience in growth, innovation, go-to-market planning, communication strategy, and strategy execution. For organizations in Saudi Arabia’s mobility sector, his expertise is relevant to passenger experience, customer insight, service positioning, market activation, and the communication of new mobility solutions.
Key Areas of Expertise
- Go-to-Market Strategy
- Brand Management & Market Positioning
- Marketing & Communication Strategy
- Consumer Insight & Data Analysis
- Growth Strategy Execution
Abdulaziz AlRuwaigh
Mobility Change Management & Vision 2030 Program Expert in Saudi Arabia
Abdulaziz AlRuwaigh is a Partner with more than 13 years of experience in marketing, communications, branding, change management, and entrepreneurship. His work spans several strategic sectors, including housing, healthcare, culture, industry, and Vision 2030 Realization Programs.
Abdulaziz supports transformation initiatives that require strong stakeholder alignment, communication strategy, and implementation discipline. For organizations operating in Saudi Arabia’s mobility and transport ecosystem, his experience is relevant to change management, market positioning, public-sector coordination, and the successful rollout of new services and operating models.
Key Areas of Expertise
- Mobility Strategy & Sector Transformation
- Change Management
- Marketing & Communications Strategy
- Branding & Stakeholder Engagement
- Vision 2030 Realization Programs
Damien Duhamel
Mobility Strategy, Sustainability & Market Expansion Expert in Saudi Arabia and the GCC
Damien Duhamel is the Managing Partner at Eurogroup Consulting and a senior advisor on market expansion, sustainability, mobility strategy, and business transformation across Saudi Arabia and the wider GCC. With more than 25 years of experience advising multinational companies, investors, and public-sector organizations, he helps clients assess opportunities, enter complex markets, and build strategies adapted to Saudi Arabia’s evolving mobility sector.
His work combines market intelligence, investment strategy, sustainability advisory, operational improvement, and transformation support across fast-changing regional markets. Holding an MBA from Chicago Booth and a Master’s degree in Sustainability from Harvard University, Damien brings international perspective and regional understanding to help organizations turn mobility opportunities into practical growth strategies in Saudi Arabia.
Key Areas of Expertise
- Mobility Market Entry & Expansion Strategy
- Sustainable Mobility Advisory
- Market Intelligence & Competitive Landscape Analysis
- Commercial Due Diligence & M&A Support
- Long-Term Growth Strategy
Jack Fowler
Mobility Analytics, Operational Performance & Digital Strategy Expert in Saudi Arabia
Jack Fowler is a Principal at Eurogroup Consulting with expertise in analytics, operational performance, technology-enabled transformation, and data-driven strategy. He supports organizations in using structured analysis, digital tools, and performance frameworks to improve decision-making and identify practical opportunities for growth and efficiency.
For mobility clients in Saudi Arabia, Jack’s work supports market assessment, operational optimization, passenger demand analysis, performance improvement, and digital transformation planning. His analytical approach helps operators, investors, infrastructure players, and technology providers understand market dynamics, improve execution readiness, and build scalable strategies for Saudi Arabia’s mobility market.
Key Areas of Expertise
- Mobility Market Analytics
- Operational Performance Improvement
- Digital Strategy & Data-Driven Decision-Making
- Passenger Demand and Service Analysis
- Performance Dashboards & KPI Frameworks
Nabil Ramadan
Mobility Infrastructure, Sustainability & Operational Risk Expert in Saudi Arabia
Nabil Ramadan is a Director at Eurogroup Consulting with more than a decade of experience supporting transformation projects across Saudi Arabia and the GCC. His work covers infrastructure planning, sustainability, operational performance, risk management, and practical strategy development for organizations operating in complex and fast-evolving markets.
For clients in the Saudi Arabia mobility sector, Nabil supports initiatives related to infrastructure readiness, sustainable operations, service performance, risk assessment, and implementation planning. His experience helps organizations evaluate opportunities, improve operational resilience, and build execution roadmaps aligned with Saudi Arabia’s mobility and transport transformation.
Key Areas of Expertise
- Infrastructure Planning
- Sustainable Mobility Strategy
- Operational Performance Improvement
- Risk Management & Compliance
- Feasibility Studies & Investment Assessment
Dian Kuncoro
Mobility Technology, Digital Operations & Smart Infrastructure Expert in Saudi Arabia
Dian Kuncoro is the Digital Lab Director at Eurogroup Consulting and a specialist in digital transformation, automation, and technology-enabled performance improvement. With more than 12 years of experience in digital innovation, he helps organizations use data, platforms, and digital tools to modernize operations and improve decision-making.
For mobility organizations in Saudi Arabia, Dian supports digital roadmaps, smart infrastructure planning, data analytics, automation, performance dashboards, and mobility technology adoption. His work helps clients move from fragmented processes to more connected, efficient, and scalable operating models across Saudi Arabia’s evolving mobility ecosystem.
Key Areas of Expertise
- Mobility Technology Transformation
- Smart Infrastructure & Automation
- Advanced Analytics & Performance Dashboards
- Technology Roadmaps
- Digital Operations Improvement
/ Contact Us
Let’s discuss how we can support your mobility strategy in Saudi Arabia.