About Us

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Overview

Moving Mobility Strategy Forward in Saudi Arabia

Saudi Mobility Consulting combines deep local market knowledge with international consulting expertise to support transport operators, investors, mobility companies, technology providers, fleet operators, infrastructure players, and public sector organizations in navigating growth opportunities across Saudi Arabia’s transforming mobility market.

As the Kingdom advances urban transport, rail, aviation, fleet transformation, smart mobility, sustainable mobility, and digital transport solutions, organizations need clear strategies to respond to changing demand, infrastructure priorities, customer expectations, regulatory direction, and new operating models. We help clients understand market dynamics, identify opportunities, and make informed decisions in a sector shaped by transformation and connectivity.

With a team of experienced consultants, strategists, and mobility sector specialists, we support organizations across mobility market assessment, market entry, feasibility studies, operating model design, customer experience, digital mobility, partnership strategy, and performance improvement. Whether supporting expansion, investment decisions, or transformation initiatives, we help clients build stronger mobility strategies and long-term competitive advantage in Saudi Arabia.

10+ Years

Experience in Saudi Arabia

13

Saudi provincescovered by our projects

300+

Related projects completed

200+

Local Consultants & Specialists

98%

Client Repeat Rate

/ How we work

We combine local mobility market insight with international consulting expertise to help organizations navigate growth, transformation, and investment opportunities across Saudi Arabia’s transport ecosystem.

Local Market Understanding

Local Market Understanding

Our team brings deep knowledge of Saudi Arabia’s mobility landscape, regulatory priorities, infrastructure development, and transport transformation agenda, helping clients navigate complexity and identify opportunities with confidence.

Global Expertise

Global Expertise

Through the combined strengths of Pure Consulting and Eurogroup Consulting, we deliver international best practices, structured methodologies, and cross-sector experience tailored to the Saudi mobility market.

Collaborative & Execution-Focused

Collaborative & Execution-Focused

We work closely with leadership teams to transform mobility objectives into actionable initiatives, ensuring alignment from planning through implementation.

Deep Sector Expertise

Deep Sector Expertise

Our experience spans public transport, rail, aviation, fleet services, smart mobility, digital platforms, customer experience, sustainable transport, and mobility operations, enabling sector-specific strategies that deliver measurable results.

Long-Term Strategic Partnership

Long-Term Strategic Partnership

We focus on building lasting relationships with our clients, supporting their growth, transformation, and mobility priorities as Saudi Arabia’s transport ecosystem continues to evolve.

Bringing Together Local and Global Expertise

Pure Consulting

Pure Consulting

Pure Consulting is a leading Saudi consulting firm established in 2014, built on a strong foundation of local and international expertise in strategy, marketing, and communications. Driven by a team of experienced Saudi professionals, Pure helps organizations navigate complex business challenges, identify growth opportunities, and create sustainable impact across the Kingdom.

With deep market understanding and strong stakeholder networks, Pure supports clients in developing market strategies, strengthening business performance, and executing initiatives that drive long-term success in Saudi Arabia.

Eurogroup Consulting

Eurogroup Consulting

Eurogroup Consulting is a leading independent strategy and transformation consulting firm founded in 1982 and headquartered in Paris, France. Operating across Europe, the Middle East, and Asia, the firm helps organizations navigate change, accelerate growth, and deliver meaningful transformation under its guiding principle of ""Leading Positive Transformation.

Drawing on decades of international consulting experience across multiple industries and sectors, Eurogroup Consulting supports organizations in aligning strategic ambitions with structured execution, helping clients create sustainable value and achieve long-term business objectives.

/ Our Management Team

Our leadership team brings solid mobility experience and strong industry knowledge. They support clients in making clear strategic decisions and driving mobility growth in Saudi Arabia.

Khalid AlShakhshir

Mobility Strategy, Investment & Market Expansion Expert in Saudi Arabia

Khalid AlShakhshir is the Chairman and Chief Executive Officer of Pure Consulting and a senior advisor on business growth, strategic partnerships, and investment opportunities in Saudi Arabia. With more than 20 years of experience across strategy, business operations, marketing, communication, and corporate development, he supports organizations seeking to expand across the Kingdom’s high-growth sectors, including mobility, transport, infrastructure, and service-led markets. 

Khalid brings strong experience working with government entities, investors, and leading corporations across Saudi Arabia. For organizations exploring the Saudi Arabia mobility market, he provides strategic guidance on market entry, investment opportunities, partnership development, stakeholder engagement, and growth execution aligned with the Kingdom’s transformation priorities. 

Key Areas of Expertise 

  • Market Entry & Expansion Strategy 
  • Strategic Partnerships & Joint Ventures 
  • Investment Advisory & Opportunity Assessment 
  • Business Growth & Corporate Development 
  • Stakeholder Engagement & Relationship Building 

Anas AlSafi

Mobility Transformation & Growth Strategy Expert in Saudi Arabia

Anas AlSafi is the Vice Chairman and Managing Partner of Pure Consulting and a senior advisor on business transformation, growth strategy, and market development in Saudi Arabia. With more than 18 years of experience leading business, marketing, and communication initiatives, he helps organizations clarify growth priorities, strengthen competitiveness, and move from strategic planning to measurable execution. 

Anas brings deep knowledge of Saudi Arabia’s business environment, stakeholder ecosystem, and transformation agenda. For clients in mobility, transport, infrastructure, and service-led sectors, he supports the development of growth strategies, operating models, and execution plans adapted to Saudi Arabia’s evolving mobility landscape. 

Key Areas of Expertise

  • Business Transformation 
  • Growth Strategy & Market Development 
  • Operational Excellence 
  • Strategic Planning & Execution 
  • Organizational Performance Improvement 

Majed Bashammakh

Mobility Go-to-Market, Brand Strategy & Growth Execution Expert in Saudi Arabia

Majed Bashammakh is an Associate Partner with more than 15 years of experience in brand management, business management, marketing strategy, consumer insight, data analysis, and sales. His work helps organizations strengthen market positioning, understand customer needs, and translate growth opportunities into practical commercial strategies. 

Majed brings strong experience in growth, innovation, go-to-market planning, communication strategy, and strategy execution. For organizations in Saudi Arabia’s mobility sector, his expertise is relevant to passenger experience, customer insight, service positioning, market activation, and the communication of new mobility solutions. 

Key Areas of Expertise

  • Go-to-Market Strategy 
  • Brand Management & Market Positioning 
  • Marketing & Communication Strategy 
  • Consumer Insight & Data Analysis 
  • Growth Strategy Execution 

Abdulaziz AlRuwaigh

Mobility Change Management & Vision 2030 Program Expert in Saudi Arabia

Abdulaziz AlRuwaigh is a Partner with more than 13 years of experience in marketing, communications, branding, change management, and entrepreneurship. His work spans several strategic sectors, including housing, healthcare, culture, industry, and Vision 2030 Realization Programs. 

Abdulaziz supports transformation initiatives that require strong stakeholder alignment, communication strategy, and implementation discipline. For organizations operating in Saudi Arabia’s mobility and transport ecosystem, his experience is relevant to change management, market positioning, public-sector coordination, and the successful rollout of new services and operating models. 

Key Areas of Expertise

  • Mobility Strategy & Sector Transformation 
  • Change Management 
  • Marketing & Communications Strategy 
  • Branding & Stakeholder Engagement 
  • Vision 2030 Realization Programs 

Damien Duhamel

Mobility Strategy, Sustainability & Market Expansion Expert in Saudi Arabia and the GCC

Damien Duhamel is the Managing Partner at Eurogroup Consulting and a senior advisor on market expansion, sustainability, mobility strategy, and business transformation across Saudi Arabia and the wider GCC. With more than 25 years of experience advising multinational companies, investors, and public-sector organizations, he helps clients assess opportunities, enter complex markets, and build strategies adapted to Saudi Arabia’s evolving mobility sector. 

His work combines market intelligence, investment strategy, sustainability advisory, operational improvement, and transformation support across fast-changing regional markets. Holding an MBA from Chicago Booth and a Master’s degree in Sustainability from Harvard University, Damien brings international perspective and regional understanding to help organizations turn mobility opportunities into practical growth strategies in Saudi Arabia. 

Key Areas of Expertise

  • Mobility Market Entry & Expansion Strategy 
  • Sustainable Mobility Advisory 
  • Market Intelligence & Competitive Landscape Analysis 
  • Commercial Due Diligence & M&A Support 
  • Long-Term Growth Strategy 

Jack Fowler

Mobility Analytics, Operational Performance & Digital Strategy Expert in Saudi Arabia

Jack Fowler is a Principal at Eurogroup Consulting with expertise in analytics, operational performance, technology-enabled transformation, and data-driven strategy. He supports organizations in using structured analysis, digital tools, and performance frameworks to improve decision-making and identify practical opportunities for growth and efficiency. 

For mobility clients in Saudi Arabia, Jack’s work supports market assessment, operational optimization, passenger demand analysis, performance improvement, and digital transformation planning. His analytical approach helps operators, investors, infrastructure players, and technology providers understand market dynamics, improve execution readiness, and build scalable strategies for Saudi Arabia’s mobility market. 

Key Areas of Expertise 

  • Mobility Market Analytics 
  • Operational Performance Improvement 
  • Digital Strategy & Data-Driven Decision-Making 
  • Passenger Demand and Service Analysis 
  • Performance Dashboards & KPI Frameworks 

Nabil Ramadan

Mobility Infrastructure, Sustainability & Operational Risk Expert in Saudi Arabia

Nabil Ramadan is a Director at Eurogroup Consulting with more than a decade of experience supporting transformation projects across Saudi Arabia and the GCC. His work covers infrastructure planning, sustainability, operational performance, risk management, and practical strategy development for organizations operating in complex and fast-evolving markets. 

For clients in the Saudi Arabia mobility sector, Nabil supports initiatives related to infrastructure readiness, sustainable operations, service performance, risk assessment, and implementation planning. His experience helps organizations evaluate opportunities, improve operational resilience, and build execution roadmaps aligned with Saudi Arabia’s mobility and transport transformation. 

Key Areas of Expertise 

  • Infrastructure Planning 
  • Sustainable Mobility Strategy 
  • Operational Performance Improvement 
  • Risk Management & Compliance 
  • Feasibility Studies & Investment Assessment 

Dian Kuncoro

Mobility Technology, Digital Operations & Smart Infrastructure Expert in Saudi Arabia

Dian Kuncoro is the Digital Lab Director at Eurogroup Consulting and a specialist in digital transformation, automation, and technology-enabled performance improvement. With more than 12 years of experience in digital innovation, he helps organizations use data, platforms, and digital tools to modernize operations and improve decision-making. 

For mobility organizations in Saudi Arabia, Dian supports digital roadmaps, smart infrastructure planning, data analytics, automation, performance dashboards, and mobility technology adoption. His work helps clients move from fragmented processes to more connected, efficient, and scalable operating models across Saudi Arabia’s evolving mobility ecosystem. 

Key Areas of Expertise 

  • Mobility Technology Transformation 
  • Smart Infrastructure & Automation 
  • Advanced Analytics & Performance Dashboards 
  • Technology Roadmaps 
  • Digital Operations Improvement 
Damien Duhamel

Damien Duhamel

Mobility Strategy, Sustainability & Market Expansion Expert in Saudi Arabia and the GCC

Expert Spotlight: Damien Duhamel, Mobility Strategy & Sustainable Growth

Damien Duhamel is a Managing Partner at Eurogroup Consulting and a leading expert in mobility strategy, sustainability, and market expansion across Saudi Arabia and the GCC. With more than 25 years of consulting experience, Damien supports multinational corporations, regional champions, mobility players, infrastructure developers, and public-sector stakeholders in navigating Saudi Arabia’s fast-evolving transport and mobility landscape.

Closely aligned with the Kingdom’s Vision 2030 transformation agenda, Damien advises clients on market entry, competitive positioning, sustainable mobility strategy, growth planning, and operational performance across the mobility value chain. His expertise spans transport infrastructure, urban mobility, logistics, electric mobility, industrial markets, and sustainability-led transformation, enabling clients to assess opportunities, adapt to regulatory priorities, and strengthen long-term competitiveness.

With his combined focus on sustainability, execution, and market growth, Damien helps organizations translate mobility trends into practical business strategies. He brings global perspective and regional knowledge to support companies entering, expanding, or strengthening their position in Saudi Arabia’s dynamic mobility sector.

Q: What is your methodology for mobility market sizing in Saudi Arabia?

A: We combine macro-level indicators such as population growth, urban development, transport demand, infrastructure investment, and Vision 2030 priorities with bottom-up inputs from project pipelines, fleet growth, operator activity, mobility usage patterns, and stakeholder interviews.

Q: How do you identify and evaluate potential mobility partners, operators, or infrastructure providers?

A: We start by mapping the relevant ecosystem through project databases, industry networks, regulatory sources, and local market intelligence. Potential partners are then assessed based on their capabilities, track record, market access, references, and fit with the client’s strategic objectives.

Q: What’s your approach to competitive benchmarking in the Saudi mobility sector?

A: We benchmark local and international players across service models, fleet capabilities, pricing, technology adoption, customer experience, regulatory readiness, sustainability credentials, operational efficiency, and overall market positioning.

Q: How do you conduct B2B stakeholder profiling in Saudi Arabia?

A: We speak directly with transport authorities, mobility operators, fleet owners, infrastructure developers, investors, suppliers, and corporate users to understand decision criteria, procurement behavior, service expectations, adoption barriers, and satisfaction with existing solutions.

Q: What is the typical duration of a mobility market research or advisory project in Saudi Arabia?

A: Most projects take between 4 and 12 weeks, depending on the scope, availability of data, fieldwork requirements, stakeholder access, and the complexity of the mobility segment being assessed.

Q: How large is the team assigned to a Saudi mobility project?

A: Each engagement is led by a partner and supported by consultants and analysts. When needed, we also involve local coordinators or technical advisors for fieldwork, data collection, and stakeholder engagement.

Q: Do you outsource any part of your mobility research or advisory work in Saudi Arabia?

A: Core research, analysis, and recommendations remain in-house. For specialized work such as technical assessments, traffic studies, or large-scale fieldwork, we may engage vetted partners while maintaining full responsibility for the final insights.

Q: Are interviews and stakeholder engagements conducted in Arabic or English?

A: Engagements can be conducted in Arabic or English, depending on the stakeholder profile. Findings are then translated, structured, and synthesized in English while preserving local context and nuance.

Q: Can you provide sample Saudi mobility market reports before engagement?

A: Yes — we can share sanitized sample reports to illustrate our analytical approach, market research structure, benchmarking methodology, and style of recommendations.

Q: Do you sell ready-made reports on Saudi Arabia’s mobility sector?

A: No, our reports are bespoke and tailored to each client’s objectives. We may occasionally publish broader insights or whitepapers on mobility, transport, sustainability, or market-entry trends.

Q: Do you cover the entire Kingdom or focus only on major mobility hubs?

A: We cover Saudi Arabia broadly, including Riyadh, Jeddah, the Eastern Province, NEOM, the Red Sea region, and other strategic zones linked to Vision 2030 mobility and infrastructure priorities.

Q: Have you worked with Saudi regulators, transport authorities, or public-sector stakeholders before?

A: Yes — our work involves engagement with ministries, regulatory bodies, public-sector entities, Vision 2030-related programs, and government-linked organizations for market assessment, policy insight, and strategic advisory.

Q: Do you collaborate with local mobility firms, operators, or technical experts?

A: Yes — when required, we collaborate with trusted Saudi-based mobility operators, infrastructure specialists, technical consultants, and sector experts to strengthen local insight and technical validation.

Q: Can you help us understand Saudi Arabia’s mobility regulatory and policy landscape?

A: Yes — we map the relevant authorities, licensing procedures, approval timelines, transport regulations, public-private partnership frameworks, localization requirements, sustainability standards, and upcoming policy changes.

Q: Do you conduct fieldwork such as site visits, mobility assessments, or stakeholder meetings in Saudi Arabia?

A: Yes — fieldwork may include site visits, transport infrastructure observations, operator meetings, customer or user interviews, stakeholder discussions, and market validation to test assumptions on the ground.

Q: Do you offer success-based pricing for partner searches or performance-based engagements?

A: In selected cases with long-term clients, we may offer a hybrid model combining fixed fees with performance-linked incentives.

Q: Can you handle niche mobility segments under Vision 2030, like EV charging, smart mobility, public transport, or fleet electrification?

A: Yes — our coverage includes electric mobility, EV charging infrastructure, public transport, smart mobility, fleet electrification, logistics mobility, last-mile delivery, micromobility, and sustainable transport solutions.

Q: How do you ensure cultural sensitivity and effective stakeholder communication in Saudi Arabia?

A: Our bilingual consultants adapt to Saudi business culture, communication norms, hierarchy, and language preferences to ensure credible engagement and reliable insights.

Q: Will we receive interim updates during the project?

A: Yes — we provide weekly or biweekly updates covering progress, preliminary findings, emerging challenges, stakeholder feedback, and next steps.

Q: How do you protect client confidentiality and data security?

A: We work under strict confidentiality agreements, use secure storage and access controls, and limit project data access to authorized team members only.

Q: Can you help validate project-market fit or investment-case viability for mobility projects in Saudi Arabia?

A: Yes — we test assumptions around demand, pricing, regulatory feasibility, partner availability, infrastructure readiness, customer adoption, sustainability requirements, and competitive positioning.

Q: Which mobility subsectors are seeing the most growth under Vision 2030?

A: Public transport, electric mobility, EV charging infrastructure, logistics mobility, rail, smart mobility, urban mobility, fleet management, and last-mile delivery are among the most active growth areas.

Q: Can you support localization of brand and messaging for mobility companies entering Saudi Arabia?

A: Yes — we help adapt messaging, visuals, value propositions, and commercial materials to resonate with Saudi regulators, mobility operators, investors, public-sector stakeholders, and end users.

Q: How do you access senior-level decision-makers and stakeholders in the Saudi mobility sector?

A: We combine industry associations, local referrals, transport networks, in-market experts, and targeted stakeholder mapping to reach mobility operators, public-sector leaders, infrastructure developers, and senior executives.

Q: Do you provide post-research support including implementation guidance, investor materials, or launch strategy?

A: Yes — we support clients beyond research through strategy workshops, investor-ready presentations, partner shortlisting, go-to-market roadmaps, market-entry planning, commercial launch strategy, and implementation guidance.

/ Contact Us

Let’s discuss how we can support your mobility strategy in Saudi Arabia.

 

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