Urban Mobility Strategy for a Smart City Initiative


Our client, a forward-thinking city administration in Saudi Arabia, embarked on a Smart City initiative aimed at enhancing urban mobility. However, they faced the challenge of developing a comprehensive and efficient urban mobility strategy tailored to their unique needs and objectives.


Eurogroup Consulting was engaged to design an urban mobility strategy that aligned seamlessly with the Smart City vision, integrating cutting-edge technologies and sustainable transportation solutions.


We initiated the project by conducting a detailed assessment of the city’s current mobility infrastructure and challenges. We also analyzed the urban population’s commuting patterns and preferences. Based on our findings, we developed a multi-faceted urban mobility strategy that encompassed the following key elements:

  • Sustainable Transport Modes: We recommended the integration of eco-friendly transport modes such as electric buses, bike-sharing systems, and pedestrian-friendly pathways to reduce congestion and lower carbon emissions.

  • Digital Transportation Platforms: Leveraging advanced technologies, we proposed the implementation of digital platforms for real-time traffic monitoring, smart parking solutions, and efficient public transit management.

  • Public Engagement: To ensure widespread acceptance and participation, we devised a public awareness campaign to educate citizens about the benefits of the new mobility solutions and encourage their adoption.

  • Infrastructure Enhancement: Our strategy included upgrading road networks, traffic signals, and public transportation hubs to accommodate the changing mobility landscape.


Our recommendations centered on a phased implementation approach, emphasizing the importance of continuous monitoring and adaptation to evolving urban mobility needs. We also advised the establishment of a dedicated Smart Mobility Authority to oversee the strategy’s execution.

Engagement ROI

The implementation of our urban mobility strategy resulted in a transformed urban landscape. The city experienced reduced traffic congestion, improved air quality, increased use of sustainable transportation modes, and enhanced overall urban living. Additionally, the city’s reputation as a Smart City hub was solidified, attracting investment and talent to support its continued growth and innovation in the realm of urban mobility.