Sustainable Transport Initiatives

Driving Sustainable Transport Initiatives Across Saudi Arabia’s Mobility Sector

Sustainable Transport Initiatives
Issues

Saudi Arabia lacked a coherent sustainable transport strategy, with overlapping and uncoordinated green initiatives. Fuel standards and electric vehicle incentives were inconsistently applied. There was no standardized emissions baselining framework, and data on transport-related emissions were incomplete. Municipalities lacked guidance on green procurement or low-emission zone development. Without clear targets, sustainability KPIs were excluded from budgeting or project evaluation.

Solution

We delivered a Sustainable Transport Framework covering policies, incentives, KPIs, and implementation mechanisms. The framework outlined emission baselining, low-emission zone creation, public fleet electrification plans, and funding guidelines. It emphasized modal shift, clean fuels, and green infrastructure. Digital tools were introduced for monitoring progress, and a national dashboard was built for transparent reporting across cities and agencies.

Approach
  • Conducted national emissions audit across all transport modes and regions
  • Benchmarked sustainable transport strategies from 10 global peer countries
  • Defined metrics and thresholds for low-emission zones and fleet compliance
  • Proposed incentive structure for hybrid/EV public fleet transition
  • Developed public education campaigns and carbon tracking tools
  • Delivered stakeholder workshops to align city-level and national objectives
  • Built live dashboard for emissions, green mobility KPIs, and funding access
Recommendations:
  • Mandate green transport KPIs in public sector budgeting frameworks
  • Transition government fleets to electric/hybrid models by 2030
  • Implement low-emission zones in high-density cities with strict standards
  • Launch annual sustainability scorecards for transport authorities
  • Provide green procurement toolkits to municipalities and contractors
  • Introduce public education on sustainable commuting options and savings
Engagement ROI

Government fleet emissions dropped by 11,200 tons CO₂ annually after electrifying 18% of the vehicles. Five major cities launched low-emission zones, resulting in 9% modal shift from private cars to public/shared modes. The public dashboard attracted over 140,000 views, boosting transparency. Green fleet transition reduced fuel costs by SAR 22 million per year, while emissions reporting compliance improved from 24% to 92% within 9 months.