Driving Sustainable Transport Initiatives Across Saudi Arabia’s Mobility Sector
Issues
Saudi Arabia lacked a coherent sustainable transport strategy, with overlapping and uncoordinated green initiatives. Fuel standards and electric vehicle incentives were inconsistently applied. There was no standardized emissions baselining framework, and data on transport-related emissions were incomplete. Municipalities lacked guidance on green procurement or low-emission zone development. Without clear targets, sustainability KPIs were excluded from budgeting or project evaluation.
Solution
We delivered a Sustainable Transport Framework covering policies, incentives, KPIs, and implementation mechanisms. The framework outlined emission baselining, low-emission zone creation, public fleet electrification plans, and funding guidelines. It emphasized modal shift, clean fuels, and green infrastructure. Digital tools were introduced for monitoring progress, and a national dashboard was built for transparent reporting across cities and agencies.
Approach
- Conducted national emissions audit across all transport modes and regions
- Benchmarked sustainable transport strategies from 10 global peer countries
- Defined metrics and thresholds for low-emission zones and fleet compliance
- Proposed incentive structure for hybrid/EV public fleet transition
- Developed public education campaigns and carbon tracking tools
- Delivered stakeholder workshops to align city-level and national objectives
- Built live dashboard for emissions, green mobility KPIs, and funding access
Recommendations:
- Mandate green transport KPIs in public sector budgeting frameworks
- Transition government fleets to electric/hybrid models by 2030
- Implement low-emission zones in high-density cities with strict standards
- Launch annual sustainability scorecards for transport authorities
- Provide green procurement toolkits to municipalities and contractors
- Introduce public education on sustainable commuting options and savings
Engagement ROI
Government fleet emissions dropped by 11,200 tons CO₂ annually after electrifying 18% of the vehicles. Five major cities launched low-emission zones, resulting in 9% modal shift from private cars to public/shared modes. The public dashboard attracted over 140,000 views, boosting transparency. Green fleet transition reduced fuel costs by SAR 22 million per year, while emissions reporting compliance improved from 24% to 92% within 9 months.
