Saudi Mobility Market Research to Support Data-Driven Transport Investment
The mobility landscape was undergoing rapid change, yet up-to-date, granular market data was lacking. Existing research relied heavily on outdated census data or fragmented surveys. There was minimal insight into the behaviors of young and digital-native populations, regional variations in mobility needs, or acceptance of new technologies such as EVs and autonomous vehicles. Foreign investors and local innovators lacked actionable data for product planning and go-to-market strategies.
We delivered a nationwide Mobility Market Research Report segmented by geography, demographics, and mode preferences. The study combined large-scale survey data, behavioral analytics, and expert interviews to uncover emerging trends. We included forecasting models for mobility demand by mode and region, consumer readiness for innovation, and strategic maps highlighting underpenetrated segments and high-growth zones. The report was designed to support both policy development and private investment decisions.
- Conducted a representative survey across 13 regions with 15,000+ respondents
- Performed mobile data analysis to assess actual vs. stated mobility behaviors
- Mapped regional disparities in access, affordability, and infrastructure readiness
- Interviewed 60+ experts across public, private, and academic sectors
- Created user archetypes based on mobility preferences and digital savviness
- Forecasted mobility demand using population and urban development models
- Developed investor slide decks and policy briefs to distill key findings
- Use data to prioritize public investment in high-demand corridors and underserved regions
- Support business models tailored to youth segments and smaller cities
- Encourage localized EV marketing strategies based on consumer awareness clusters
- Align urban planning with behavioral commuting trends
- Use readiness indicators to phase introduction of new technologies like AVs
- Publish annual updates to the mobility research database for investors and policymakers
The study helped unlock SAR 310 million in new transport-focused venture capital over 18 months by guiding investor targeting. Public planning departments adjusted 12 city masterplans based on identified high-demand corridors. Over 9,000 downloads of the report were recorded within the first quarter, and feedback from the private sector confirmed its value in product and service design. The client reported improved policy precision and better stakeholder engagement.